Steve Richard's Top 10 Sales Books
SPIN Selling – This is a classic just like Catcher in the Rye. You need to know it.
The Joshua Principle – A coming of age story that teaches the effort of selling.
***UPDATE: The Challenger Customer – An update to the modern classic The Challenger Sale.
Conversations That Win the Complex Sale – Corporate Visions takes us deep inside of brain science to understand how to shape our sales calls.
The Sales Development Playbook – THE resource for all things sales development. All secrets revealed.
Smart Calling – Art does a great job decoding the cold call into a repeatable framework.
Selling to Big Companies – The master, Jill Konrath, tells you most of what you need to know to get into and land enterprise accounts.
The Unfair Advantage: Sell with NLP! – everyone is visual, auditory, or kinesthetic which impacts how we must sell to them.
Influence: The Psychology of Persuasion – John Barrows talks about this book all the time. It’s the psychology of sales.
The New Strategic Selling – Miller Heiman teaches the science of selling to large buyer groups.