Steve Richard's Top 10 Sales Books

SPIN Selling – This is a classic just like Catcher in the Rye.  You need to know it.

The Joshua Principle – A coming of age story that teaches the effort of selling.

***UPDATE: The Challenger Customer – An update to the modern classic The Challenger Sale.

Conversations That Win the Complex Sale – Corporate Visions takes us deep inside of brain science to understand how to shape our sales calls.

The Sales Development Playbook – THE resource for all things sales development.  All secrets revealed.

Smart Calling – Art does a great job decoding the cold call into a repeatable framework.

Selling to Big Companies – The master, Jill Konrath, tells you most of what you need to know to get into and land enterprise accounts.

The Unfair Advantage: Sell with NLP! – everyone is visual, auditory, or kinesthetic which impacts how we must sell to them.

Influence: The Psychology of Persuasion – John Barrows talks about this book all the time.  It’s the psychology of sales.

The New Strategic Selling – Miller Heiman teaches the science of selling to large buyer groups.